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Zéro SDF c’est de la bienveillance à l’infini - Je suis MY
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Zéro SDF c’est de la bienveillance à l’infini

Plus une idée semble simple, plus on se demande pourquoi «ça » n’existait pas avant, et plus on tutoie le génie.
Aujourd’hui, le bon génie s’appelle Muammer Yilmaz ( Muammer.fr ). Quadra sympa de Strasbourg, connu pour son tour du monde solidaire en 80 jours … sans argent, il lance une idée simple. Simple comme un bonjour. Simple comme un sourire. Là où les tinder addict emploieraient le verbe matcher, moi je dis que cette idée doit coller avec tous.
Car Muammer utilise le langage non verbal, la communication par logo et pictogramme au cœur d’un projet qui n’en manque pas.

crédits photo : Julien Pontarolo

Zéro SDF à Strasbourg propose un sticker que les commerçants collent sur leurs vitrines. Avec cette icône, sans marketing derrière, ni produit à vendre, il lance une initiative collective, solidaire et pleine d’émotions.

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